The concept of jasmina jovy jewelry

Technical perfection and simple design language in an exceptional visual composition as well as optical delusions by using new printing techniques. A broad spectre of characteristics, which define the uniqueness of the jewelry brand by the interaction between graphical patterns and material.

The handmade jewels are a statement of complete lightness, created by the innovative association of exquisite materials and soft textile elements. A modern interpretation of different jewelry styles searching proximity to the proven ones by intensive colour variations and by doing so, it ranges between avant-garde genuine jewelry and high-end design.

In highest demand, JASMINA JOVY JEWELRY associates design and handcrafted perfection. With the production site in Germany, the collections consist of metal plating in 18ct yellow gold, rhodium and black rhodium. Each JASMINA JOVY JEWELRY piece obtains its unique character by a customized package with glossy embossing and a hand-written “with compliments” card.

The current four collections comprise the avant-garde “Decode!”, the unisex line “Men”, the delicate “Printed Delusion” and the awarded “The Chain on the Chain”.





The vision

The flowing borders between abstract art and high-quality design jewelry aim at non-adapted individualists. Slightly provoking, in an unchallenged self-portrayal, the pieces of JASMINA JOVY JEWELRY, however, always accentuate the identity of the wearer and underline their sympathy, personality and authenticity.




About the designer, Jasmina Jovy

Influenced by the work in the goldsmith’s studio of her mother and by the fascination for creative craft, Jasmina Jovy developed at a young age already a passion for individual design. During her studies in graphic design with a great emphasis on fashion she discovered the potential which lies in the association of graphic and jewelry design; this lead her to a technical education in design, jewelry and tableware in Pforzheim.

Jasmina Jovy cherished her own passion with subsequent studies at the University of Applied Sciences specializing in jewelry and she finally realized her dream of an own brand in Germany‘s gold city, Pforzheim. Since 2013, new jewelry collections are created in the Pforzheim studio with adjacent showroom, which are realized in hand-made production by a permanent team on-site.


3. Place, “Innovation“, Jewellery Award, Schmuckmagazin (2016)
Excellent product, “FORM 2015“, Tendence, Frankfurt (2015)
Certificate of Ecellence, “Arts & Crafts Design Award“, Croatia (2014)
Finalist, “Newcomer of the Year“, Modepalast, Vienna (2014)
Finalist, “ISSP Förderaward“, Pforzheim (2014)
2. Place, “Young Designers Corner“, Gemworld, Munich (2013)
Style Proved Signet, “Couch and Schöner Wohnen“, Blickfang St. (2013)
1. Place, “AndersArt, jewellery design Award”, Vienna (2012)



Quartiersfest an der Enz, Atelier Pforzheim (22.04.2018)

SELECTION 2014 – 2017

until now! EXHIBITION, barbers Pforzheim (June – September 2017)
250 years gold town, Fashion Show, Pforzheim (May 2017)
Pop Up Store, Pforzheim (December 2016)
Premium, International Fashion Trade Show, Berlin (July. 2016)
Inhorgenta, Munich (2016)
Premium, International Fashion Trade Show, Berlin (Jan. 2016)
Tendence, Carat Talents, Frankfurt (2015)
Premium, International Fashion Trade Show, Berlin (July 2015)
Premiere Classe Tuileries, Paris (March 2015)
Premium, International Fashion Trade Show, Berlin (Jan. 2015)
Hankyu Department Store, Japan (2014)
Premiere Classe Tuileries, Paris (Sept. 2014)
Premium, International Fashion Trade Show, Berlin (July 2014)
Blickfang, Zurich (2014)
Sierrad Art Fair, Amsterdam (2014)
Ivan Aasen 22, Bulgarien Sofia (2014)
Inhorgenta, Munich (2014)
Pre Opening Milan Design Week, Biblioteca della Moda, Milano (2014)


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